มหกรรมยานยนต์ ครั้งที่ 22

Concept of MOTOR EXPO 2005
Automotive Vehicles…challenge the Changing World


         • World style, meaning people lifestyle, changes through eras, each with its own identity and particulars that reflect the prevailing mode of life, attire, cultural arts, architecture, personal effects, etc.
         There is, however, no clear verdict on what actually determines the attributes of world style or lifestyle of each era – between consumers’ desire and producers’ imagination.
         Or in fact, throughout modern history, both sides “challenge” each other and try to be the determinant of the present as well as the future trend of the world.
         Perhaps for this reason, we find that many kinds of merchandise evolve to cater to the needs of consumers whilst others create new demands and different lifestyles.Judging from this criterion, automotive vehicles are midway between the two categories.
         One undeniable fact is that in its first century the automotive vehicle was made to serve man's needs for travel and cargo transportation only.But while our needs hardly changed throughout the whole century, automotive vehicles have been subject to incessant changes in styling, efficiency, performance and comfort in driving and riding.The roads today are full of diverse kinds of vehicle – saloon, sports, outdoor, multi-purpose, commercial, etc. – with plenty of choices with regard to styling, size, and level of luxury in each category.
         Likewise with respect to the efficiency of vehicle control system and safety system that function so intricately and effectively in flawless support of the smooth and powerful engine performance.Combined with a host of creature comfort features, automotive vehicles today "give" us a great deal more than our basic needs. Moreover, they arouse us to pursue a new lifestyle or modern world style in which vehicles play an important part, whether in travel, family or group trip, outdoor activity, including speedier and safer cargo transportation.Is it true that the automotive vehicle is challenging the world to adapt and follow its own development?
         This question leads to the concept “Automotive Vehicles…challenge the Changing World” which is the theme of the “22nd THAILANDINTERNATIONAL MOTOR EXPO 2005”.And it also leads to the important question:Are you ready to meet the new challenge from the ultimate vehicles in this MOTOR EXPO ?
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