Motor Expo 2026

Suzuki Motor (Thailand) Co., Ltd. participated in the "42nd Thailand International Motor Expo 2025" under the main concept "The Iconic Journey," which signifies a remarkable and legendary journey, a symbol reflecting the identity of the driver. It also highlighted the All New Suzuki Fronx, the latest sport SUV, and reinforced its commitment to supporting Thai entrepreneurs with a franchise business model.

Tadaomi Suzuki, President of Suzuki Motor (Thailand) Co., Ltd., stated that the overall Thai automotive industry in 2025 continues to face several challenges from both internal and external factors affecting the overall market. In the past 10 months (January-October 2025), the total car sales reached 494,938 units, while Suzuki recorded total sales of 4,245 units during the same period. Amidst these challenges, the passenger car and multi-purpose vehicle (SUV) markets continue to show continuous growth potential, with consumers still prioritizing value for money, affordable prices, reasonable maintenance costs, long lifespan, and fuel efficiency becoming increasingly important factors in car purchasing decisions.

Suzuki understands the market needs in Thailand. Despite adjusting its business model, it remains committed to continuously selecting and delivering quality cars that meet the needs of all lifestyles to Thai consumers. Above all, we remain committed to offering value for money, competitive pricing, and providing complete confidence with nationwide after-sales services.

The car exhibition will be divided into two parts: standard Suzuki models and specially decorated models, to offer customers ideas for customizing their cars in their own style. Additionally, all Suzuki car models will be on display along with special year-end campaigns offered to visitors interested in Suzuki products.

The main highlight is the All New Suzuki Fronx, the latest multi-purpose vehicle (SUV), which comes with a captivating sporty design, outstanding driving performance, and comprehensive safety features, offering a new alternative that will perfectly meet the needs of Thai consumers.

Extraordinary!! The All New Suzuki Fronx, specially decorated in a flat-track racing car style for the first time in ASEAN, is on display at the event. It creates a phenomenon by supporting KTN Garage Racing, a motorsport team with over 10 years of experience in flat-track car racing in Thailand and many championships to their name. The team will enter the All New Suzuki Fronx in the 12-hour marathon flat-track car race, “Idemitsu Super Endurance Thailand 2025,” in Division 4. The event will be held from December 18-20, 2025, at Chang International Circuit in Buriram Province. This participation aims to showcase the potential and truly demonstrate the durability and outstanding performance of the All New Suzuki Fronx.

Another iconic model that continuously creates a legend for Suzuki is the Suzuki Swift, a beloved Sport Hatchback, with accumulated sales of over 155,880 units since its launch in March 2012. To thank customers for their trust, we are offering the Suzuki Worry Free Program, which provides car care for up to 7 years, along with various special privileges to customers.

“Motor Expo 2025 is an extremely important platform for the automotive industry, providing a great opportunity to communicate concepts, innovations, and directly inspire consumers. This year, Suzuki also focuses on presenting a variety of car models designed to meet the diverse needs and lifestyles of all customer groups, and is committed to providing the best choices for consumers in all aspects.”

Wanlop Triruekngeam, Vice President of Suzuki Motor (Thailand) Co., Ltd., stated that regarding participation in the "42nd Motor Expo," the booth display under the concept of “The Iconic Journey” will effectively attract visitors to experience the uniqueness of Suzuki cars. Suzuki also offers special campaigns for customers to choose from, with great value promotions, easy and comfortable installment payments starting from 2,999 Baht, or extended up to 99 months.