Motor Expo 2026

Many Thais may have seen the number “333” appearing on social media and Digital Out of Home (DOOH) media scattered across central Bangkok. These advertisements entirely display the number 3333333333 in their headlines and details, leading to many questions about what this number 3 signifies. However, the advertisements also feature a noticeable hint that allows people to guess that this must be related to the Mercedes-Benz brand: images of 3 Mercedes car models.

Mercedes-Benz Thailand reveals the origin of the number, which does not refer to 333 as an Angel Number, nor does it stem from a communication error. Instead, it is a marketing promotion campaign inspired by the brand's popular Business Saloon car, the “E-Class.” If you flip the letter “E,” it transforms into a symbol resembling the number “3,” aligning with Mercedes-Benz's special offer designed for customers interested in viewing cars at the annual motor show, the “42nd Motor Expo” or Motor Expo 2025.

The number 333 thus becomes Mercedes-Benz's latest promotion campaign, named “The 333 Offer,” riding the wave of Motor Expo 2025 with the offer of the year for all 3 plug-in hybrid models: E 350 e AMG Dynamic, GLC 350 e 4Matic AMG Dynamic, and C 350 e AMG Dynamic. These models will provide 3-3-3 value, consisting of a starting installment offer of only 33,000/month*, 3 years free MBSP Easy Care program*, and a special 3% On-Top discount*. Additionally, everyone will discover 3 exclusive models never before exhibited anywhere: The New CLA, G 450 d Stronger than the 1980s, and GLA 200 Night Edition, showcased for the first time at Motor Expo 2025 from November 29 - December 10, 2025, at booth number “A02” IMPACT Challenger Hall 1, Muang Thong Thani.

In addition to the annual “The 333 Offer” for these 3 car models, Mercedes-Benz also provides special offers for several other car models. 

And for customers who reserve any Mercedes-Benz model at the event, they will receive a Mercedes-Benz Drive Recorder 360° valued at 16,500 Baht* and a special premium Tumbler Limited Edition designed by 3 young artists: “Jeff Aphisit”, “Bomfha”, and “Mr. Halfman”.

*Terms and conditions apply as specified by the company. Applicable only to participating models and colors.