Motor Expo 2026

Toyota Motor Thailand Co., Ltd. introduces the new Fortuner Leader S (Fortuner Leader S) sub-model as an option for those looking for an SUV at an easily affordable price, with a premium, eye-catching design, excellent value with comprehensive safety systems and convenience features, along with modern functionalities that meet all usage conditions.

Toyota Motor Thailand Co., Ltd. first introduced the PPV (Pickup Passenger Vehicle) type SUV to the Thai market in 2004 under the name Toyota Fortuner (Toyota Fortuner) as part of the IMV: International Innovative Multi-Purpose Vehicle project, which has been highly successful and well-received by customers throughout its history. It has set a phenomenon as the market leader for Pick up Passenger Vehicle (PPV) type SUVs in Thailand, with total sales exceeding 453,000 units* (*Cumulative sales data for Fortuner under the IMV project from 2004 - September 2024). It is also exported to international markets, building a reputation for world-class production quality with outstanding, modern design, and most importantly, excellent driving performance, as well as cost-effective utility, creating a true sense of pride in ownership. This has allowed it to win the hearts of customers, confirming its success with 12 consecutive years as the No. 1 seller in the PPV market.

Most recently, Toyota (Toyota) introduced the new Fortuner Leader S sub-model, featuring a distinctive design with Bi-Beam LED headlights, Daytime Running Lights, and LED front fog lights, complemented by 17-inch alloy wheels and LED Light Guiding taillights, making it stand out from every angle. The interior is fully equipped with convenience features such as an 8-inch touchscreen display supporting Apple CarPlay and Android Auto, optitron meters with a 4.2-inch multi-information display, independent left-right automatic air conditioning system with a PM2.5 air filter. It boasts powerful performance from a 2.4-liter diesel engine that achieves up to 14.3 km/liter (referenced from Eco Sticker), along with comprehensive safety systems such as 7 SRS airbags and a rear view camera.

Furthermore, it comes with T-Connect technology that cares for drivers anywhere, anytime, through various systems such as Find My Car for real-time vehicle location checking, TheftTrack for tracking vehicle location in case of theft, SOS for 24-hour emergency assistance coordination, and Geo-Fencing for setting safety boundaries. Additionally, there are services utilizing Telematics technology, such as Maintenance Reminder for service center notifications, Vehicle Information for comprehensive car and driving data, PHYD insurance for "Drive Well, Get a Discount," and lifestyle services including Concierge Services as a personal assistant, and Toyota Alive-X, a points accumulation program (The 1 Card) redeemable as discounts for Toyota service centers and Central Group stores.

Fortuner Leader is available in 4 sub-models and 6 colors.

Silver Metallic                             - Dark Grey Metallic
Attitude Black Mica                     - Dark Blue Mica
Emotional Red                             - Platinum White Pearl
 

Great value, timeless worth

   2.4 Leader V Automatic 4WD                              1,600,000 Baht

   2.4 Leader V Automatic                                                     1,530,000 Baht

   2.4 Leader G Automatic                                                     1,400,000 Baht

  New… 2.4 Leader S Automatic                                         1,239,000 Baht

(*Leader S is available in 3 colors: 1. Platinum White Pearl, additional 12,000 Baht, 2. Attitude Black Mica, 3. Silver Metallic)

With special conditions to make ownership easier

Option 1: Installments starting from 9,884 Baht/month*

(Calculated from Fortuner Leader S model, price 1,239,000 Baht, 30% down payment, 96-month installment, 3.25% interest)

Note: *Installments starting from 9,884 Baht/month for the first year (calculated by including the installment assistance program of 1,500 Baht/month for 12 months) and 11,384 Baht/month for years 2-8.

Option 2: Special interest rate of 0.89% with Toyota Care PHYD Class 1 insurance

*All conditions are as specified by the company. Please check the conditions and participating financial institutions at your nearest Toyota dealership, or Toyota Customer Information Service 1486 with 24/7 Voice Bot service, or online at www.toyota.co.th or Line ID : @toyotathailand

Also extend the warranty period to a maximum of 5 years or 150,000 km when scheduled maintenance is performed, from the TCFR Plus+ program.

Superior convenience with T-Connect connectivity system and PHYD (Pay How You Drive) Class 1 Toyota Care insurance that analyzes data and driving behavior to calculate a "Drive Well, Get a Discount" driving score, encouraging customers to drive safely. The driving score will appear on the customer's T-Connect application after each drive, based on driving behavior calculated from acceleration, braking, cornering, and driving distance.

Enjoy the value of PHYD insurance

1. Year 1    : New car insurance receives a 5-10% discount compared to regular Toyota Care insurance premiums.

2. Years 2-8: Receive 2 tiers of insurance discounts

            Tier 1: Good driver discount of 20-50% on renewal from years 2-8.

            Tier 2: Additional discount of up to 25% calculated from customer's driving behavior and distance*

(*Note: 3 driving behavior factors: 1. Acceleration, 2. Braking, 3. Cornering, will be used to calculate a driving score and then converted into a premium discount for insurance renewal).

3. Convenient usage: Customers simply link vehicle data with the T-Connect application. When your application screen displays vehicle information such as mileage and remaining fuel, it indicates that your car has the new Connected technology system, along with insurance renewal reminders.

4. Other benefits according to Toyota Care insurance standards, such as:

          -  Repair guarantee at Toyota's body and paint service centers.

          -  Can use services at Toyota's body and paint service centers for PHYD insurance for up to 8 years.

          -  24-hour emergency roadside assistance.

          -  Receive standard Toyota service with genuine parts at over 260 body and paint service centers nationwide.

Toyota Accessories kit for Fortuner Leader

Fortuner Logo (Gloss Black/Chrome)
Front and Rear Dash Cam
In-car Charger (USB)
GR Front Sun Visor
GR Side Sunshade
Bonnet Lift Assist
Wheel Arch Mud Guards
Trunk Organizer Tray
Rear Bumper Edge Stainless Scuff Plate
Trunk Storage Net

Note: Genuine Toyota accessories are warranted for a maximum of 3 years or 100,000 km (conditions as specified by the company). For more details, visit: https://www.toyota.co.th/accessories/

Get ready to discover special accessories, a result of collaboration with business partners from popular accessory brands in the market, offering quality products distributed through Toyota channels (Associated Accessory Product-AAP) at the 41st Thailand International Motor Expo 2024  

New ownership option: Kinto

Have a car without buying it. Long-term car rental service from Toyota, designed to make your driving life more comfortable and easier. Pay one fixed price every month. Own a Fortuner Leader S starting from just 22,930 Baht/month, complete with comprehensive services including Class 1 insurance, maintenance/compulsory insurance, and taxes throughout the contract period.

Discover special activities

November-December 2024: Leader's Experience Day from November 15-17, 2024, at Toyota showrooms nationwide.

The 41st Thailand International Motor Expo 2024, from November 29 - December 10, 2024, at Challenger 1-3, IMPACT Muang Thong Thani.