Motor Expo 2026

The July 2026 car market report shows domestic car sales totaled 59,196 units, an increase of 20.07 % compared to the same period last year. The passenger car and SUV (Passenger Car+SUV) market had sales volume of 42,807 units, an increase of 32.99 % from July last year. Meanwhile, pickup trucks (*Pickup 1 Ton) had sales volume of 5,084 units, a decrease of 16.22 % from July last year. Double Cab pickup trucks had sales volume of 5,602 units, an increase of 14.33 % from July last year, and PPV vehicles had sales volume of 3,003 units, a decrease of 21.39 % from the same month last year.

Suphakon Rattanawaraha, Executive Vice President of Toyota Motor Thailand Co., Ltd., stated that the car market in July 2026 had total sales of 59,196 units, an increase of 20.07 % compared to the same period last year.

- Passenger cars and SUVs (Passenger Car+SUV) sales 42,807 units, up 32.99 % from last year.

- Pickup trucks (*Pickup 1 Ton) 5,084 units, down 16.22 % from last year.

- Double Cab pickup trucks 5,602 units, up 14.33 % from last year.

- PPV vehicles sales 3,003 units, down 21.39 % from last year.

*Note: Pickup 1 Ton is the combined sales of single cab (B-Cab) and extended cab (C-Cab) pickup trucks.

For the first 7 months, cumulative car market sales totaled 406,162 units, an increase of 15.39 % compared to the same period.

- Passenger cars and SUVs (Passenger Car+SUV) sales 62,055 units, down 26.18 % from last year.

 Pickup trucks (*Pickup 1 Ton) 37,369 units, down 17.38 % from last year.

 Double Cab pickup trucks 43,454 units, up 10.38 % from last year.

 PPV vehicles sales 23,864 units, down 2.73 % from last year.

*Note: Pickup 1 Ton is the combined sales of single cab (B-Cab) and extended cab (C-Cab) pickup trucks.

For Toyota, July sales were 17,866 units, a decrease of 1.62 % from last year, led by Pure Pick Up (Hilux Travo, Revo, and Champ) with sales of 5,838 units, an increase of 3.02 % from last year, and the Eco Segment (Yaris and Yaris Ativ) with sales of 5,337 units, an increase of 5.45 % from last year.

Toyota's cumulative sales for the first 7 months were 135,199 units, representing a market share of 33.29 %, growing 2.39 % compared to the same period last year, led by Pure Pick Up (Hilux Travo, Revo, and Champ) with sales of 43,082 units, growing 5.59 % from last year, and the Eco Segment (Yaris and Yaris Ativ) with sales of 40,904 units, growing 20.35 % from last year.

Toyota's cumulative vehicle exports from January-July 2026 totaled 208,500 units, divided into 163,700 internal combustion engine (ICE) vehicles and 42,800 hybrid vehicles. Breaking down by the most exported models, Toyota Hilux accounted for 137,400 units, followed by Toyota Yaris Ativ with 40,500 units. This underscores Thailand's manufacturing capability, which is globally recognized for quality, and clearly demonstrates that Toyota can be a part of promoting the economy and employment in Thailand. All this success reflects the continuous trust and confidence customers have in Toyota.

Suphakon added that the August car market trend is expected to improve slightly according to the seasonal index, due to the gradual delivery of new car models launched to the market, coupled with the Big Motor Sale event in mid-year, which helps stimulate the trading atmosphere. However, the strictness of loan approvals by financial institutions remains a significant factor affecting consumer purchasing decisions.

As for Toyota, it continues to maintain strong leadership in all product segments with a market share of 33.29 %, especially in the hybrid car segment, which saw domestic sales of approximately 42,000 units, growing 13 %, led by popular models Yaris Cross and Corolla Cross. Locally produced hybrid vehicles have an average local content ratio of approximately 70 % for parts and components.

The overall market in the Pure Pick up segment improved, with Toyota Hilux maintaining its leadership position with average sales of 6,150 units/month since the beginning of the year. Additionally, the Eco Segment continues to be strong, with sales growing by 20.35 % from last year, with Yaris Ativ achieving the highest sales in this Toyota segment, averaging 5,840 units/month during January-July. Similarly, the SUV segment grew by 2.00 %, led by key products like Yaris Cross, averaging 2,785 units/month, and Corolla Cross, averaging 1,380 units/month, since the beginning of the year.

“We thank all customers for their excellent reception of Toyota products. In addition to our consistently well-received vehicle products, our after-sales management products have also achieved success and earned trust. The Toyota Smart Plan program has cumulative sales of 26,751 packages between January 2025-July 2026, reflecting the continuous confidence and trust customers place in Toyota's products and services.

The key factors for success across all product segments stem from customers' trust in Toyota, including the readiness of a strong domestic ecosystem and supply chain, coupled with comprehensive spare parts inventory and stock management, to provide peace of mind and the best experience for consumers throughout product use. At the same time, Toyota remains committed to sustainable growth alongside Thai society.”

Note

The information in this report refers to sales data published on the website  https://fti.or.th/News/details?id=1594 by The Federation of Thai Industries (FTI), announced on August 25, 2026.