Motor Expo 2026

Porsche Thailand kicked off its grand presence at the “Thailand International Motor Expo 2025” (42nd Motor Expo) at IMPACT Challenger Muang Thong Thani from today until December 10, 2025, unveiling the new 911 Spirit 70 and 911 GT3, which demonstrate Porsche's superior design and engineering. Both models combine legendary identity with cutting-edge technology to create a distinctively superior driving experience. 

Also on display are highlight vehicles such as the Malaysian-assembled Cayenne S E-Hybrid Coupe, which participated in the Epic Road Trip from Bangkok to Stuttgart in 61 days, traversing 17 countries for a total distance of over 22,000 km, and the facelifted 2026 Cayenne S E-Hybrid Coupe assembled in Malaysia, showcasing the durability and robust engineering standards of the regional Cayenne models.

Michael Vetter, Managing Director of Porsche Thailand, stated that Porsche believes nothing can substitute the dedication, meticulousness in creation, and the legendary status that defines Porsche's identity. This Motor Expo is therefore the most suitable stage to convey this concept, whether it's the timeless charm of the 911 Spirit 70, the track-ready performance of the new 911 GT3, or the robustness of the Cayenne S E-Hybrid Coupe that conquered the Epic Road Trip from Bangkok to Stuttgart. 

True freedom and joy in a distinctive lifestyle

The 911 Spirit 70, the third model in the Heritage Design family, is created to commemorate significant eras through unique design elements from past vehicles. The exterior stands out with its distinctively retro Olive Neo dark green, a color exclusive to the 911 Spirit 70, contrasted with Bronzite on the front and rear bumpers and on the Sport Classic wheels. The 20-inch front and 21-inch rear wheels are inspired by the Fuchsfelge (Fuchs) wheels, first developed for the Porsche  911 S in 1965. The 911 Spirit 70 features a fabric roof and black windshield frame, with three semi-matte black stripes on the front hood, inspired by 1970s safety stickers, and a fabric roof in a contrasting color to the body, along with a Porsche emblem designed to closely resemble the original 1963 symbol. Special touches include gold lettering and the “Porsche Exclusive Manufaktur” script on the front fenders.

The interior features striking black and green Pasha patterns, inspired by a waving checkered flag, with various-sized squares arranged to create a sense of movement, evoking the feel of 70s racing cars. It also includes Basalt Black Club Leather with Olive Neo stitching, along with the standard Basalt Black Club Leather interior package. 
The Porsche 911 Spirit 70 is launched at a starting price of 25,500,000 Baht, with only 1,500 units produced worldwide. It is based on the latest 911 Carrera GTS Cabriolet, equipped with high-performance hybrid technology. A new 3.6-liter boxer engine integrates a high-voltage eTurbo system and an electric motor combined with the new PDK transmission, producing a total output of 398 kW (541 hp) and 610 Nm of torque. 

New 911 GT3 and 911 GT3 with Touring Package

Since its first introduction in 1999, the Porsche 911 GT3 has clearly established itself as a sports car that perfectly blends racing spirit with everyday comfort. On the occasion of the 25th anniversary of the GT3 legendary family, Porsche Thailand has simultaneously launched two new 911 GT3 models: the GT3 model focusing on track performance with a rear spoiler, and the Touring Package model for those who appreciate luxury while retaining the exhilaration of the racetrack. Both models support individual customization with packages and options that meet diverse needs and uses.

The exterior design of the new 911 GT3 stands out with sharper elements, functional aerodynamics, and motorsport-inspired details. The newly designed front bumper features larger air intakes and a prominent spoiler to enhance cooling efficiency and downforce, along with a lightweight hood that adds character with sharp vent designs reflecting the spirit of motorsport.

The rear of the GT3 model, emphasizing track performance with a new wing design, features the latest swan-neck style perfectly integrated with angled endplates, along with a tuned diffuser to enhance both balance and visual appeal. This design addresses both practical functionality and emotional driving experience simultaneously. The Touring Package offers a more understated, elegant, and versatile feel, equipped with an extendable rear spoiler and underbody fins to maintain the beautiful lines of the 911, and for the first time, an option to install rear seats. These adjustments allow the 911 GT3 to better suit everyday sporty driving while fully retaining its GT3-style high-performance spirit. Porsche also offers special packages like Weissach and Club Sport to tailor the car for track use or to precisely meet the specific needs of individual customers.

Both 911 GT3 models share the same technical foundation, featuring a 4.0-liter naturally aspirated boxer engine delivering 375 kW (510 hp) and 450 Nm of torque. The car's overall weight is reduced through the use of lightweight materials, the final drive ratio is shortened by 8% compared to before, and suspension components from previous 911 GT3 RS and 911 S/T models are utilized to create sharper responsiveness and increased downforce in all driving situations. It is launched at a starting price of 26,290,000 Baht. 

Cayenne S E-Hybrid Coupe: Regional Highlight, Transcontinental Strength

The Cayenne S E-Hybrid Coupe from the Epic Road Trip from Bangkok to Stuttgart is ready for its first public display at the Thailand International Motor Expo 2025, after conquering over 22,000 km across 17 countries within 61 days. This showcases its robust capability, comfort, and full performance, reflecting the excellence of Porsche engineering and the ability of regional assembly models to uphold uncompromising quality and performance.

The Cayenne S E-Hybrid Coupe is manufactured at Porsche's assembly plant in Kulim, Malaysia, developed to serve the Southeast Asian market, including Thailand. For 2026, this regionally assembled model has received a facelift and will feature 21-inch RS Spyder Design wheels as standard equipment.

The powertrain combines a 3.0-liter V6 turbo engine with a high-power electric motor, delivering a total output of 382 kW (519 hp) and 750 Nm of torque, along with a 25.9 kWh battery capacity that extends the maximum electric driving range to 90 km (EAER City) and enhances energy efficiency, making it

the Cayenne S E-Hybrid Coupe a car that meets the needs for both urban use and long-distance travel.

The facelifted 2026 Cayenne S E-Hybrid Coupe is launched in Thailand at a retail price of 6,690,000 Baht, allowing drivers to experience full-power hybrid performance, strength, and complete luxury. Three body colors are available: Carrara White, Chromite Black, and Dolomite Silver, providing a perfect driving experience on every journey.

“There is no Substitute” - Nothing can replace Porsche

Porsche Thailand's booth at the 42nd Motor Expo conveys the spirit of a superior sports car under the concept of “There is no Substitute,” reflecting the essence of Porsche that combines engineering performance with driving emotion and timeless design. It brings all dimensions of Porsche's identity, including Motorsport, Adventure, Urban, and Heritage, for visitors to fully experience the DNA of Porsche.

The Porsche booth also features the Porsche 963 LMDh, a flagship prototype race car that reflects the brand's motorsport DNA and engineering advancement, after winning the overall IMSA championship and securing second place in the legendary 24 Hours of Le Mans endurance race this year. Technology developed from the racetrack is directly transferred to Porsche road cars, such as the Taycan and Macan, to deliver performance, efficiency, and driving excitement to everyday users. This includes the 800-volt high-voltage electrical architecture used in the 963 race car, which has been integrated into new Porsche models, enabling high-speed charging and continuous performance in all situations.

Furthermore, visitors will have the opportunity to experience Porsche's cutting-edge innovations firsthand through daily test drives of the Cayenne S E-Hybrid Coupe, Macan, and Taycan models throughout the Motor Expo 2025, from today until December 10. This allows interested individuals to closely experience the precise performance, electric powertrain, and driving technology in the latest Porsche models before deciding to own an iconic vehicle.

Special Offers for Thailand International Motor Expo 2025*

For those who book and receive Taycan (J1 II) and Macan (H2) models from today until December 31, Porsche Thailand offers the biggest special deals of the year, including exclusive offers for Cayenne, Panamera, and other models, both at the Thailand International Motor Expo 2025 and at all authorized dealerships* 

Additionally, those who book any Porsche model from today until December 31 will have a chance to win an exciting driving activity at the Porsche Experience Centre Tokyo. Participants will join a private Porsche driving session on a racetrack with experts, which will help drivers improve their techniques and drive more perfectly, whether it's car control in various situations, track driving, cornering control, and more. The lucky winners will be announced on the Porsche Thailand Facebook page on January 26, 2026* 

*Terms and conditions apply.