In the Japanese family car market, the Honda StepWGN and Nissan Serena have been the two top models for many years, sharing key selling points such as “sliding doors, spacious interior, and comfortable multi-seating,” making them beloved vehicles for Japanese families. In 2025, both models return to fully compete in the Thai market.

Honda StepWGN e:HEV

Honda's latest minivan, known for having “one of the most airy, spacious, and comfortable cabins in its class.” Body dimensions are 4,830 mm long, 1,750 mm wide, 1,840 mm high, with a wheelbase of 2,890 mm. Imported entirely from Japan (CBU). Key highlight is the e:HEV hybrid system with two electric motors combined with a 2.0-liter engine, providing sufficient power for use. The comfortable 7-seater cabin focuses on real family use. The vehicle dimensions are larger than the Serena, clearly giving a more open and spacious feel. 

Highlights

• Body dimensions: 4,829 mm long, 1,752 mm wide, 1,840 mm high, with a wheelbase of 2,888 mm. 
• Spacious interior designed to provide comfort in every seat.
• Prime Smooth synthetic leather seats and versatile Fabtech fabric seats that can be adjusted in various ways. Second-row seats are independently adjustable with Ottoman leg rests. Third-row seats fold 60:40 and can be folded flat.
• Functionalities and Honda SENSING safety technology for the comfort and confidence of every family member throughout the journey.
• Left-right electric sliding side doors with an electric tailgate.
• Tri-Zone automatic air conditioning system with 3 separate zones, along with Plasmacluster in-cabin air purification system.
• e-Shifter Button electric gear system technology.
• 4 exterior colors available, all paired with a black interior: Twilight Mist Black (Pearl), Platinum White (Pearl), Crystal Black (Pearl), Meteoroid Gray (Metallic).
• Estimated selling price: not exceeding 1.9 million baht. 

Nissan Serena e-POWER

A rival minivan that entered the Thai market earlier and is readily available at a more accessible price. The main highlight is the e-POWER system, driven purely by an electric motor, with the engine acting as a generator. It's economical, agile, and easy to drive in the city. Key features include electric sliding doors on both sides + comprehensive safety systems. It's a car that drives with an “EV electric car feel” without needing to charge. Sliding door/cabin functions are fully equipped. It offers the best price among imported Japanese minivans.

Highlights

• Body dimensions: 4,765 mm long, 1,715 mm wide, 1,870 mm high, with a wheelbase of 2,870 mm. 
• 13-way foldable and adjustable seat functions. The interior is perfectly suited for use, from front storage compartments, bag hangers throughout the car, to foldable trays with cup holders behind the 2nd and 3rd-row seats. 
• 12.3-inch touchscreen supporting Wireless Apple CarPlay/Wireless Android Auto.
• Intelligent Cruise Control (ICC), Intelligent Rear View Mirror (IRVM), Blind Spot Warning & Intervention (BSW & IBSI), Lane Departure Warning & Intervention (LDW & ILI), and High Beam Assist (HBA) technologies.
• Electric parking brake and Auto Brake Hold.
• 3-zone independent air conditioning system.
• Both left and right electric sliding doors open/close automatically, with sensors that detect proximity for automatic opening, and a Smart Access tailgate with a Dual Back Door split opening feature.
• Two-tone exterior colors: Turquoise Blue with a black roof, and Prism White with a black roof. An additional 20,000 baht for the two-tone Prism White with black roof. For the exterior color Prism White, an additional 12,000 baht.
• Selling price: 1,690,000 baht. 

Different Strengths, Suitable for All Families

Honda StepWGN e:HEV is suitable for families seeking “premium comfort” and who appreciate an airy, spacious cabin that is more comfortable than its competitors. It's the largest car in its class, with good materials, a smooth and quiet driving feel. The e:HEV hybrid system operates seamlessly, ideal for both long-distance travel and daily use. Its main selling points are luxury and overall premium quality. Although the price is higher due to being a CBU import, it offers the best passenger experience in its segment.

Nissan Serena e-POWER is another option offering “great value and fully equipped interior functions.” It provides an enjoyable electric car driving experience without needing to charge, thanks to the e-POWER system which offers economy and agility in the city. Its interior space is the most versatile, and it's packed with features like the user-friendly Dual Back Door. It's the most budget-friendly in its segment, providing a complete package for families focused on daily practical use.

The Honda StepWGN e:HEV will be launched and available for sale at the "42nd Thailand International Motor Expo" or MOTOR EXPO 2025 at the Honda booth A08. You can also visit the actual Nissan Serena e-Power at booth A20 between November 29 - December 10, 2025, at Challenger Building, IMPACT Muang Thong Thani