Motor Expo 2026

Toyota revealed July 2025 car sales statistics. Total market sales were 49,102 units, an increase of 5.8 % compared to the same period last year. Passenger car market sales volume was 18,760 units, up 13.3 %, while commercial vehicle sales volume was 30,342 units, up 1.7 %, and 1-ton pickup truck sales totaled 14,842 units, down 8 %.

Suphakon Rattanawaraha, Executive Vice President of Toyota Motor Thailand Co., Ltd., revealed that the July 2025 car market had sales of 49,102 units, an increase of 5.8 % compared to the same period last year. The passenger car market segment improved, with sales of 18,760 units, up 13.3 % from last year. Commercial vehicle market sales were 30,342 units, up 1.7 %, and the 1-ton pickup truck market sales were 14,842 units, down 8 %. HEV cars had sales of 11,144 units, an increase of 24 % from last year, and cumulative sales for the first 7 months reached 78,354 units, accounting for 51 % of the total XEV market.

As for Toyota, it continues to hold the No. 1 position in the car market with cumulative 7-month sales of 132,049 units, holding a market share of 37.5 %, led by Hilux Revo with 29,366 units and Yaris Ativ with 30,813 units.

August is expected to remain stable due to concerns from several factors and the impact of the global and domestic economic conditions, which may cause consumers to delay purchases. Loan rejections from financial institutions remain high, and the private sector is still awaiting government policies to mitigate the impact of Trump's tax policies.

Car Sales Volume, July 2025

1. Total car market sales volume 49,102 units, up 5.8 %         

No. 1 Toyota      18,160 units      up      2.1 %         Market share   37 %

No. 2 Isuzu           5,485 units       down    19.1 %         Market share   11.2 %

No. 3 Honda      5,005 units       down       8 %            Market share   10.2 %

2. Passenger car market sales volume 18,760 units, up 13.3 %     

No. 1 Toyota     6,395 units       up     20.4 %        Market share  34.1 %

No. 2 Honda      2,894 units        up    10.3 %        Market share  15.4 %

No. 3 MG        1,710 units        up  127.7 %         Market share  9.1 %

3. Commercial vehicle market sales volume 30,342 units, up 1.7 %   

No. 1 Toyota      11,765 units      down      5.7 %           Market share   38.8 %

No. 2 Isuzu           5,485 units       down      19.1 %        Market share   18.1 %

No. 3 Honda     2,111 units       down      25.1 %        Market share     7 %

4. 1-ton pickup truck market  (Pure Pick up and modified PPV* pickup trucks) sales volume 14,842 units, down 8 %  

No. 1 Toyota        6,773 units      down     8.1 %           Market share   45.6 %

No. 2 Isuzu           4,515 units      down     22.7 %         Market share   30.4 %

No. 3 Ford          1,531 units      down     21.4 %         Market share   10.3 %

 *Sales volume of modified pickup trucks (in the 1-ton pickup truck market) 3,820 units

GWM 1,110 units-Toyota 1,106 units-Isuzu 904 units-Ford 555 units-Mitsubishi 124 units-Nissan 21 units

5. Pure Pick up truck market sales volume 11,022 units, down 16.3 %        

No. 1 Toyota       5,667 units      down   11.9 %            Market share   51.4 %

No. 2 Isuzu            3,611 units      down   22.9 %           Market share   32.8 %

No. 3 Ford          976 units      down   17.8 %            Market share   8.9 %     

Car Sales Statistics, January-July 2025

1. Total car market sales volume 351,796 units, down 0.7 %   

No. 1 Toyota     132,049 units     down     1.5 %           Market share   37.5 %

No. 2 Isuzu         42,991 units      down   19 %              Market share   12.2 %

No. 3 Honda      40,360 units      down   17.5 %           Market share   11.5 %

2. Passenger car market sales volume 136,242 units, up 0.3 %             

No. 1 Toyota      46,039 units      up  19.3 %           Market share   33.8 %

No. 2 Honda     22,566 units      down    17.2 %          Market share   16.6 %

No. 3 BYD      12,132 units      down    4.9 %           Market share   8.9 %

3. Commercial vehicle market sales volume 215,554 units, down 1.4 %                

No. 1 Toyota      86,010 units      down   9.9 %             Market share   39.9 %

No. 2 Isuzu           42,991 units      down   19 %              Market share   19.9 %

No. 3 Honda      17,794 units      down   18 %              Market share    8.3 %

4. 1-ton pickup truck market  (Pure Pick up and modified PPV* pickup trucks) sales volume 109,557 units, down 12 %

No. 1 Toyota     49,203 units      down   13.8 %          Market share   44.9 %

No. 2 Isuzu           28,048 units      down   19.6 %           Market share   34.1 %

No. 3 Ford        8,001 units       down   17.4 %           Market share   10 %

*Sales volume of modified pickup trucks (in the 1-ton pickup truck market) 24,534 units

Toyota 8,400 units-Isuzu 7,087 units-Ford 4,272 units-GWM 3,473 units-Mitsubishi 1,012 units-Nissan 290 units

5. Pure Pick up truck market sales volume 85,023 units, down 17.3 %

No. 1 Toyota      40,803 units      down  17 %               Market share   48 %

No. 2 Isuzu          30,232 units      down  23.2 %            Market share   35.6 %

No. 3 Ford        6,659 units       down  18.9 %             Market share    7.8 %