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The premium sports brand from the land of gentlemen, Lotus, now offers an exclusive car customization service for customers who desire a more distinctive and personalized touch than ever before. It's the first time in Thailand to witness "Lotus Chapman Bespoke" with the Eletre Type 79 and Emeya Blossom models.
Special Service Department, Crafting Every Detail
Lotus, the premium sports car brand from England with a history spanning over 75 years, is ready to launch its exclusive special department for high-end vehicles. This marks the second country globally and the first in Southeast Asia to witness Lotus vehicles under the special department, "Lotus Chapman Bespoke"
Lotus Chapman Bespoke was established to honor the company's founders, namely Colin Chapman and Hazel Chapman. It focuses on fulfilling the highest customer demands, from top-to-bottom aesthetic customization, to express the passionate, challenging, and detail-rich spirit of Chapman through artisan craftsmanship and engraved emblems.
2 Special Editions for the Asian Market
Lotus Chapman Bespoke first launched its service in China in April 2024 and has since begun its global rollout. Customers can choose from 3 levels of customization according to their needs:
- Tailor Made: This involves blending the customer's unique identity with the car, including exterior and interior colors. A variety of material surface designs can be chosen, culminating in detailed customization of specific car parts to provide a more exclusive feel than standard models.
- Collection: These are special car models released to celebrate events or festivals. They feature carefully curated exclusivities, often in collaboration with artist partners and like-minded luxury brands, to create new collection cars.
- One-Off: This involves creating a car model that is uniquely distinctive or one-of-a-kind in the world.
The two latest special editions being unveiled in our country will feature both models: the Lotus Eletre from Tailor Made and the Lotus Emeya from the Collection.
Lotus Eletre Type 79 Black Gold Edition
This electric hyper-SUV has been customized as a special Tailor Made collection, reflecting the elegance and power of the legendary Formula 1 racing car, the "Lotus Type 79," which clinched a grand victory in 1978. Its distinctive black and gold exterior, characteristic of the Black-and-Gold Age, served as the inspiration for the comprehensive customization of the Lotus Eletre.
Lotus Emeya Blossom Collection
A hyper-sedan specially customized for a luxurious Collection, inspired by the colors of summer flowers at East Carleton Manor in England. The car features an orange-pink hue and a special interior color design. This is an extremely rare and exclusive collection, with only 88 units worldwide.
Ready to See the Actual Cars at Motor Expo 2024
The two special edition cars being showcased for the first time in Thailand offer an opportunity to experience the exceptional craftsmanship designed by Lotus Chapman Bespoke. This department specializes in creating unique vehicles tailored precisely to customer specifications, whether it's materials, colors, or even the choice of in-car technology, to produce a car that stands out and perfectly meets individual desires.
This represents another significant highlight for Lotus, demonstrating its ability to create unparalleled experiences for customers worldwide and a crucial opportunity for those interested in the Lotus brand or luxury sports car enthusiasts to closely admire and experience its exclusivity and innovation.
Come meet us at Lotus booth B02 at the "41st Thailand International Motor Expo," or Motor Expo 2024, under the concept “INNOVATIVE SPIRIT…Futuristic Vehicles” at Challenger Hall, IMPACT Muang Thong Thani, from November 29 to December 10, 2024.
Premium sports brand from the land of gentlemen, now with a special car customization service department for customers seeking distinction, set to debut at Motor Expo 2024
