Motor Expo 2026

Thonburi Group, in collaboration with Smart, a premium electric vehicle brand, has officially launched the brand in Thailand. Thonburi Group, managed through Thonburi Stardust Co., Ltd., has been appointed as the official importer and distributor of premium Smart electric vehicles in Thailand.

Kang Yi, Smart Global CMO, stated that the official launch of Smart in Thailand marks a significant milestone for the brand, strengthening business operations in Southeast Asia. Thailand's electric vehicle market is continuously developing, and the demand for urban mobility aligns perfectly with our vision to redefine the urban travel experience. We look forward to partnering with Thonburi Group to offer unique premium electric vehicles alongside a superior ownership experience for customers in Thailand.

The popularity of electric vehicles in Thailand is very high, and the country is in the midst of a transition toward a sustainable electric vehicle industry. Meanwhile, changing urban lifestyles have led to an increased demand for smart, efficient, and uniquely designed vehicles. The new generation of Smart electric vehicles, designed by the Mercedes-Benz Global Design team, meets these needs by harmoniously integrating Contemporary Premium, Mindful Technology, and Inspirational Co-Creation.

Paphon Viriyaphan, Executive Director of Thonburi Group, stated that the partnership with Smart is another achievement for Thonburi Group under the concept of sustainable growth. We aim to collaborate with Smart to offer a new generation of premium electric vehicle travel experiences that combine world-class design, intelligent technology, and superior customer service, while contributing to the continuous growth and development of Thailand's electric vehicle ecosystem.

This marks another important step in Thonburi Group's international business expansion, as we are ready to offer unique premium electric vehicles with distinctive designs to provide a superior experience for customers in Thailand, while further driving Smart's growth in the region. The models and prices are as follows:

• Smart #1, a compact premium electric SUV, Premium model, priced at 1,449,000 THB.

• Smart #3, a sports coupe-style premium electric SUV, Premium model, priced at 1,549,000 THB.

• Smart #5, a mid-size premium electric SUV, Premium model, priced at 1,749,000 THB.

All three Smart models are designed to meet diverse needs and lifestyles, offering a driving experience that perfectly blends refinement with intelligent technology.

Every Smart model reflects the brand's core D.N.A., which consists of Designed with Love, No Compromise on Safety, and Amazing Drives, to deliver a world-class ownership experience.

Thonburi Group partners with Smart to continuously strengthen business operations in Thailand.

Plans are underway to open the first Smart flagship showroom in Thailand on Sathon Road this November to provide comprehensive convenience and services to customers, ranging from sales to after-sales support, backed by the nationwide Mercedes-Benz dealer network.

In addition to opening the first Smart flagship showroom in Thailand on Sathon Road, Thonburi Group is coordinating with Mercedes-Benz dealer partners in Bangkok, its vicinity, and other provinces to expand display and sales areas for Smart vehicles in a "Shop-in-Shop" format within existing Mercedes-Benz showrooms. The first phase will include 10 locations this December, covering Bangkok, its vicinity, and key provinces, including Smart Atta Ratchaphruek, Smart BKK Bangna, Smart Suanluang Srinakarin, Smart Keng Hong Thong Chaengwattana, Smart Primus Pradit Manutham, Smart Thong Lo Ramintra, Smart TTC Phatthanakan, Smart Autopolis Khon Kaen, Smart Charoen Motor Chiang Mai, and Smart TTC Ubon Ratchathani.

The official launch in Thailand marks another significant role for Smart under the "Year of Opening New Frontiers" concept, stepping toward new, limitless opportunities. Currently, Smart operates in over 40 countries worldwide and is ready to continue expanding its market to offer premium electric vehicles and provide a new smart travel experience to Smart customers globally.

For those interested, you can experience the new travel style of premium Smart electric vehicles, featuring world-class design, intelligent technology, and superior customer service, at the Smart flagship showroom on Sathon Road or at the Smart booth (B01) at the 43rd Thailand International Motor Expo. You can also follow news, updates, and further details regarding the vehicles.