Motor Expo 2026

"IMC" Inter-Media Consultant Co., Ltd., organizer of the "43rd Thailand International Motor Expo" under the theme "Here, There and Every Car," held the "Countdown to Motor Expo 2026" event. Attendees met with preparations for the event, where motorcycle and automotive companies are ready to bring a fleet of new and special edition vehicles along with year-end promotions, from December 2-13, 2026, at Challenger 1-3 IMPACT Muang Thong Thani

Chalatchai Paphatphong, Deputy Managing Director of Inter-Media Consultant Co., Ltd., and in his capacity as Vice Chairman of the "43rd Thailand International Motor Expo," stated that for this year's event, booking figures are expected to grow by approximately 10% from last year, reaching nearly 80,000 units. Last year's bookings consisted of 75,246 cars and 5,263 motorcycles, while the number of visitors is expected to increase from last year's 1.5 million to 1.6 million.

Motor Expo 2026 has a total of 46 car brands participating from 8 countries, including Audi, AVATR, BAW, BMW, BYD, Changan, Chery, Denza, Farizon, Firefly, Ford, Forthing, GAC, Geely, Geely Riddara, GWM, Honda, Hongqi, Hyundai, iCAUR, Isuzu, Kia, Leapmotor, Lepas, Lexus, Li Auto, Lotus, Maxus, Mazda, Mercedes-Benz, MG, Mini, Mitsubishi, NEX, Nissan, Omoda & Jaecoo, Pocco, Porsche, Smart, Tesla, Toyota, Volvo, Voyah, Wuling, Xpeng and Zeekr, as well as tuning kits from independent importers M'Z Speed

14 motorcycle brands from 7 countries, including BMW Motorrad, Deco, Ducati, EM Motor, Harley-Davidson, Honda, I-Motor, Lambretta, Royal Alloy, Royal Enfield, Triumph, Yadea, Yamaha and Zontes

Motorcycles participating this year are ready for a lively year-end with variety

BMW Motorrad comes with "The Ultimate Ride Campaign," featuring many promotions, including interest rates and numerous privileges.

Deco is ready to launch new models with full-scale pricing and promotions, including a wide range of models.

Ducati celebrates its 100th anniversary by highlighting the Italian design DNA of Ducati, bringing various models to showcase at the Motor Expo, whether it be the Heritage line that reflects from the past to the present, as well as all other models to be displayed, complete with a full lifestyle collection.

EM is ready to create excitement with new highlight models that come with innovation and options that meet customer needs, along with special campaigns.

Harley-Davidson comes with the global concept "Ride" to redefine the riding experience (Ultimate Ride Experience) that caters to riders, along with a variety of models and promotions.

Honda & CUB House Thai Honda is ready with new models featuring technology in more than one category, along with great promotions.

I-Motor divides its booth into 2 zones. The first zone is the electric motorcycle zone, preparing to launch 2 new electric motorcycle models fully equipped with technology. Zone 2 is the innovation zone, featuring the "EV Tuk-Tuk" that supports passengers, uses wheelchairs, and another model for commercial use, followed by special promotions as always.

Lambretta & Zontes: For this booth, both brands have surprises, along with prices and promotions within the event.

Triumph launches an Adventure Bike direct from ECIMA and special surprises, followed by current models, totaling 24 vehicles.

Yadea brings a fleet of promotions to the event with the Yadea Double Wow promo, with a chance to win an iPhone Duo, gold necklaces, and many more freebies. Furthermore, test driving in front of the showroom gives you a chance to win a motorcycle for free.

Yamaha comes under the concept "Yamaha Unique Me, different with style in your own way," along with a fleet of new and popular motorcycle models with accessories for both the vehicle and lifestyle, followed by special year-end promotions.

Cars this year are coming in full force with 46 brands, featuring a variety of technologies and innovations

Honda launches the Honda Avancier for the first time in Thailand and launches the new Honda HR-V, launches HRC for the first time, and finishes with promotions including special interest rates and test-drive cars within the event.

Hyundai ends the year with the "Deal so Good!" campaign, coming with special deals and promotions exclusive to the event.

Isuzu sends the ultimate diesel technology innovation of the future that was just launched, the Isuzu 2.2 Ddi Maxforce Biturbo "The Absolute Power, new energy! Biturbo, powerful... stopping the world," along with various popular models with special decorations and special campaigns, powerful beyond the world.

Lexus sends the Lexus ES to be showcased at the event, along with special campaigns.

Mazda highlights at the event are the Mazda 6e and Mazda CX-6e, along with promotions and special interest rates within the event.

Mitsubishi meets the All New Mitsubishi Pajero, which has already received over 2,500 bookings, and the final curve for the special Pajero price before the end of the year, along with promotions and special interest rates within the event.

Nissan meets the All New Nissan Elgrand, a design identity from Japan, launching at Motor Expo 2026, along with a fleet of e-Power vehicles to be experienced within the booth and test-drive cars.

Toyota comes with a full lineup along with year-end deals, stay tuned soon.

Audi "The New Audi RS5" is ready to bring a fleet of automobiles to showcase at the event.

BMW, MINI meets the X5 Plug-in Hybrid that will create excitement within the booth, along with many other models to be showcased at the event.

Lotus meets the highlight, the Lotus Evija, with 130 units worldwide to be showcased at the event, and Model Change versions. Promotions can be followed within the event.

Mercedes-Benz brings the S-Class and Maybach to be showcased at the event, and new electric vehicles launching at the event, the electric GLC, along with special privileges within the event.

MG meets the highlights of 3 new models that will be launched at the event, along with special promotions.

Porsche special highlight, direct from the Porsche Museum, the "Porsche 917" is brought to be displayed, along with a lineup of all models to be displayed and many more special campaigns within the booth.

Smart brings all 3 electric automobile models to be displayed at the event (#1, #3, #5), along with special privileges and test-drive cars for customers to experience the real thing at the event.

Tesla organizes a complete lineup along with promotions and special privileges within the event.

AVATR brings electric automobiles to showcase at the event.

BYD, Denza brings a fleet of electric automobiles that have never been shown in Thailand before to be showcased at the event, along with campaigns and special promotions within the booth.

Changan (Deepal, Nevo) launches the Nevo Concept Car for the first time and many automobiles within the booth, and simulates Chongqing city, along with special campaigns from the brand.

Chery brings the Concept Car Diesel Plug-in Hybrid along with Tiggo to be showcased at the event, while iCAUR brings a Concept Car to be showcased as well.

Firefly launches a new sub-model, the Firefly Comfort+, in a new exterior color, "Thai Tea Color," along with campaigns and special interest rates within the booth.

Forthing brings the TK5 and TK7 to be showcased at the event.

GAC launches the "GAC Aion i60" at the event and the Aion UT Cross to be showcased at the event.

Geely brings a fleet of electric automobiles to be showcased at the event and comes with special promotions within the booth.

Geely-Riddara brings a 4-door electric pickup truck to be showcased at the event, along with special promotions within the event.

GWM comes with electric automobiles and special promotions within the event.

Hongqi launches a new B-SUV at the event, and it is the world's first right-hand drive, along with activities within the booth and special privileges within the event.

Leapmotor comes with new models launching at the event and activities, special privileges, and promotions within the event.

Lepas comes with a Concept Car SUV for the first time in the world! Special campaign exclusive to the Motor Expo, worth up to 3 million baht.

Li Auto opens new car models and the world's first "right-hand drive" model, the Li Auto Mega, at the event, and the Li Auto i6 to be experienced within the event.

Maxus brings a complete lineup to be showcased, along with special privileges within the event.

Omoda & Jaecoo brings the Concept Car "Omoda X" to be showcased at the event to be experienced, along with the Omoda 4 launching for the first time and opening for bookings, and cars for testing within the event, as well as having special privileges and promotions within the event.

Voyah brings the electric automobile Voyah Dream 9 to be experienced within the event after launching in the middle of this month.

Wuling brings a complete lineup to be showcased, along with special privileges within the event.

Xpeng brings a lineup of electric automobiles to be experienced within the event.

Zeekr elevates the booth to become the House of Zeekr, along with bringing a new lineup to be showcased at the event. Important highlight within the event, the Zeekr 7GT is open for bookings within the event.

Get ready for the "43rd Thailand International Motor Expo 2026" from December 2-13, 2026, at IMPACT Challenger 1-3, Muang Thong Thani.