Motor Expo 2026

According to the June 2026 automobile market report, domestic car sales totaled 58,724 units, an increase of 17.26% compared to the same period last year. The passenger car and SUV market (Passenger Car+SUV) had sales of 42,420 units, an increase of 31.53% from June last year, while pickup trucks had sales of 10,805 units, a decrease of 3.17% from June last year, and PPVs had sales of 2,983 units, a decrease of 26.02% from the same month last year. 

*The information appearing in this report is based on sales data specified on the website https://fti.or.th/News/details?id=1503 of The Federation of Thai Industries (FTI), announced on July 24, 2026.

Key Points of Growth

June 2026 automobile market: total market sales of 58,724 units, an increase of 17.26% compared to the same period last year. 

Passenger cars and SUVs (Passenger Car+SUV) sales of 42,420 units, an increase of 31.53% from last year

Pickup truck sales of 10,805 units, a decrease of 3.17% from last year

PPV sales of 2,983 units, a decrease of 26.02% from last year

Cumulative automobile market sales for the first 6 months reached 346,966 units, an increase of 14.63% compared to the same period

Passenger cars and SUVs (Passenger Car+SUV) sales of 240,426 units, an increase of 24.13% from last year. 

Pickup truck sales of 70,141 units, a decrease of 4.73% from last year

PPV sales of 20,893 units, an increase of 0.86% from last year

Toyota's June sales were 18,203 units, a decrease of 4.72% from last year, with the Eco Segment recording sales of 5,649 units, an increase of 8.49% from last year, and Pure Pick up sales of 5,723 units, a decrease of 2.02% from last year.

Toyota's cumulative sales for the first 6 months reached 117,333 units, accounting for a market share of 33.82%, growing 3.02% compared to the same period last year, led by Pure Pick up (Hilux Travo, Revo, and Champ) with sales of 37,244 units, growing 6.00% from last year, and the Eco Segment (Yaris and Yaris Ativ) with sales of 35,567 units, growing 22.95% from last year. Both groups have high local content ratios of 91% and 79%, respectively.

Suppakorn Rattanawaraha, Executive Vice President of Toyota Motor Thailand Co., Ltd., spoke about the first-half automobile market, stating, “The overall automobile market in the first half saw good growth, while Toyota maintained its strong leadership across all product segments during the first half of 2026. 

In the Pure Pick up segment, even though the overall market trend showed a slowdown, Toyota Hilux sales grew by 6.00% from last year, with a market share of 52.26%, due to the launch and delivery of the new Hilux Travo model earlier this year. It also firmly maintains its market leadership with average sales of over 6,200 units/month

For the passenger car segment, there is a clear sign of recovery with a growth rate of 4.52% compared to last year. This is partly due to the continuously strong Eco Segment, which saw sales grow by 22.95% from last year, attributed to the launch of the Yaris Ativ HEV last year. This not only helped maintain a stable sales base for the existing model but also expanded customer demand. It achieved average sales of up to 6,000 units/month throughout January-June. Similarly, the SUV segment showed signs of recovery and grew by 3.68%, led by the Corolla Cross, which increased its sales by 16.31% from last year, with average sales of 1,400 units/month during the first half of the year. 

For the automobile market in July, it is expected to slow down slightly according to the Seasonal Index, and some consumers remain cautious about spending as they closely monitor the tensions in the Middle East conflict.

For the direction in the second half of the year, uncertainties, especially economic conditions and tensions in the Middle East conflict, must still be closely watched. However, the overall market is expected to show improvement due to the recovery of the tourism sector and various economic stimulus measures.

“The success and positive response across all segments reiterate the trust customers have always placed in Toyota. To continue this momentum, in the second half of the year, we are ready to generate excitement with plans to launch new car models that will further complete our product lineup and firmly maintain our market leadership.” 

Note: The information appearing in this report is based on sales data specified on the website https://fti.or.th/News/details?id=1503 of The Federation of Thai Industries (FTI), announced on July 24, 2026.