The automotive market in Thailand in November recorded sales of 51,044 units, an increase of 20.6%. Toyota (Toyota) holds the No. 1 sales championship with a total market share for the first 11 months at 37.6%. Motor Expo 2025 bookings boost year-end sales.

Supakon Rattanawaraha, Senior Executive Vice President of Toyota Motor Thailand Co., Ltd., reported automotive sales statistics for November 2568 (2025). Total market sales were 51,044 units, an increase of 20.6% compared to the same period last year. The passenger car market had sales of 19,174 units, an increase of 6.5%, while the commercial vehicle market had sales of 31,870 units, an increase of 31.1%. And 1-ton pickup truck sales totaled 15,226 units, an increase of 5.5%.

The automotive market in November 2568 (2025) recorded sales of 51,044 units, an increase of 20.6% compared to the same period last year, indicating positive signs for the automotive market. 

•    Passenger car market: Sales of 19,174 units, an increase of 6.5% from last year. 

•    Commercial vehicle market: Significantly improved with sales of 31,870 units, an increase of 31.1%. 

•    1-ton pickup truck market: Sales of 15,226 units, an increase of 5.5%.

For the first 11 months, cumulative car sales were 546,045 units, growing by 5.3% compared to the same period. 40% of this was the passenger car market, and the majority, over 60%, remained the commercial vehicle market, showing that the commercial vehicle market continues to be a crucial driver of the automotive industry in Thailand. Toyota has maintained its market leadership with a Pure Pickup market share of 48.5% from January to November 2568 (2025). 

As for Toyota, it continues to hold the No. 1 position in the automotive market with cumulative sales for the first 11 months reaching 205,453 units, representing a market share of 37.6% and a growth of 3%, led by Pure Pickup (Hilux Champ, Revo, and Travo) at 62,502 units and the Eco Segment (Yaris and Yaris Ativ) at 56,471 units. 

For HEV group vehicles, November sales were 11,594 units, an increase of 38.4% from the same period last year, and cumulative sales for the first 11 months reached 126,293 units, accounting for 51.1% of the total XEV market. 

The automotive market in December shows a tendency to recover, with positive factors coming from the 42nd “Thailand International Motor Expo 2025” held from November 29th to December 10th, where each brand presented new car models and year-end promotional campaigns. This resulted in high bookings of 75,246 units, an increase of 38% compared to last year, marking the highest booking figure in the past 12 years and potentially contributing to the growth of the December automotive market. 

Automotive Sales Volume, November 2568 (2025)

1. Total Automotive Market Sales Volume: 51,044 units, up 20.6%        

No. 1 Toyota    19,305 units    up      12.8 %        Market Share  37.8 %

No. 2 Isuzu     6,390  units    up       5.3 %        Market Share  12.5 %

No. 3 Honda      6,320  units    up      29.7 %        Market Share  12.4 %

2. Passenger Car Market Sales Volume: 19,174 units, up 6.5%     

No. 1 Toyota    7,366 units    up   28.1 %     Market Share   38.4 %

No. 2 Honda    4,111 units     up     7.4 %     Market Share  21.4 %

No. 3 BYD**1,256 units    down       27 %        Market Share   6.6 %

**Based on new vehicle registration figures between November 1-30, 2568 (2025) from the Department of Land Transport website (https://web.dlt.go.th/statistics/)

3. Commercial Vehicle Market Sales Volume: 31,870 units, up 31.1%   

No. 1 Toyota   11,939 units    up      5.1 %        Market Share     37.5 %

No. 2  Isuzu     6,390 units    up      5.3 %        Market Share    20.1 %

No. 3  Chery**     2,895 units    up      237 %        Market Share     9.1 %

**Based on new vehicle registration figures between November 1-30, 2568 (2025) from the Department of Land Transport website (https://web.dlt.go.th/statistics/)

4. 1-Ton Pickup Truck Market  (Pure Pickup and PPV Modified Pickup Trucks*) 

Sales Volume: 15,226 units, up 5.5%   

No. 1 Toyota      6,871 units      up       5.4 %        Market Share    45.1 %

No. 2  Isuzu      5,481 units      up      4.4 %        Market Share   36 %

No. 3  Ford      1,306 units        down    18.5 %              Market Share    8.6 %

*Sales volume of modified pickup trucks (in the 1-ton pickup truck market) 3,646 units 

Toyota 1,178 units-Isuzu 1,051 units-GWM 767 units-Ford 528 units-Mitsubishi 122 units-Nissan 0 units

5. Pure Pickup Truck Market Sales Volume: 11,580 units, up 0.9%     

No. 1 Toyota      5,693 units    up   6.9 %        Market Share    49.2 %

No. 2  Isuzu      4,430 units      up      2.2 %        Market Share    38.3 %

No. 3  Ford    778 units  down     19.2 %        Market Share     6.7 %   

Automotive Sales Statistics, January-November 2568 (2025)

1. Total Automotive Market Sales Volume: 546,045 units, up 5.3%  

No. 1 Toyota    205,453 units    up       3 %    Market Share    37.6 %

No. 2  Isuzu     65,171 units    down     15.8 %      Market Share 11.9 %

No. 3  Honda    63,006 units    down      6.4 %    Market Share    11.5 %

2. Passenger Car Market Sales Volume: 212,569 units, up 4.5%             

No. 1 Toyota    73,278 units    up    22.6 %    Market Share    34.5 %

No. 2  Honda    36,321 units    down    11.8 %    Market Share    17.1 %

No. 3  BYD**17,120 units    down 4.6 %            Market Share     8.1 %

**Based on new vehicle registration figures between November 1-30, 2568 (2025) from the Department of Land Transport website (https://web.dlt.go.th/statistics/)

3. Commercial Vehicle Market Sales Volume: 333,476 units, up 5.8%     

No. 1 Toyota    132,175 units    down       5.4 %        Market Share    39.6 %

No. 2  Isuzu    65,171 units      down       15.8 %            Market Share    19.5 %

No. 3  Honda    26,685 units       up         2 %        Market Share  8 %

4. 1-Ton Pickup Truck Market  (Pure Pickup and PPV Modified Pickup Trucks*) 

Sales Volume: 167,308 units, down 7.7%

No. 1 Toyota    75,541 units    down        8.9 %        Market Share    45.2 %

No. 2  Isuzu    55,987 units    down     16.8 %         Market Share    33.5 %

No. 3  Ford    16,541 units    down      13 %                Market Share     9.9 %

*Sales volume of modified pickup trucks (in the 1-ton pickup truck market) 38,456 units 

Toyota 13,039 units-Isuzu 10,256 units-GWM 6,995 units-Ford 6,420 units-Mitsubishi 1,451 units-Nissan 295 units

5. Pure Pickup Truck Market Sales Volume: 128,852 units, down 13.5%

No. 1 Toyota    62,502 units    down     12.5 %        Market Share    48.5 %

No. 2  Isuzu    45,731 units    down    18.5 %         Market Share    35.5 %

No. 3  Ford    10,121 units    down    13.8 %        Market Share     7.9 %   

Note: The information in this report refers to vehicle sales between November 1-30, 2568 (2025), with data obtained from Tri Petch Isuzu Sales Co., Ltd., Honda Automobile (Thailand) Co., Ltd., Mitsubishi Motors (Thailand) Co., Ltd., Ford Motors Company (Thailand) Co., Ltd., MG Sales (Thailand) Co., Ltd., and Great Wall Motor Sales (Thailand) Co., Ltd.

Registration figures are referenced from the Department of Land Transport website, which is publicly available information. The company uses this data as it appears on the website for informational purposes only.