Motor Expo 2026

Hyundai Mobility (Thailand) Co., Ltd. concludes the year at the “42nd Motor Expo" (Motor Expo 2025), showcasing a full fleet of vehicles across all segments, reinforcing its leadership in Mobility Solutions under the concept “Hyundai: Sense of Seoul.” The Santa Fe XRT Concept, a future innovation, conveys the charm, culture, lifestyle, and inspiration from South Korea in a perfect blend, through a sophisticated booth design that reflects Hyundai's (Han Dae) unique identity in every dimension. Visitors can also experience activities and a special fragrance developed jointly by Hyundai x Sulwhasoo, find a photo zone with “Hanbok,” the national attire of Korea, and a Hyundai x Asphalt Legends Unite zone where visitors can experience the powerful performance of the Ioniq 5 N through an exciting racing game. Special offers are available from the “Hyundai Deal Seoul Good” campaign, the ultimate Korean-style deal, providing low-interest options starting at 0% or comfortable installments of just 5,024 Baht/month, plus an additional special discount of 20,000 Baht* on top of model-specific offers for customers who book participating Hyundai car models at the Motor Expo event and Hyundai showrooms nationwide between November 28 - December 10, 2025, and receive their car by December 31, 2025.

JeKyu Jeong, Chief Executive Officer of Hyundai Mobility (Thailand) Co., Ltd., stated that amidst the fierce competition in Thailand's automotive industry, from new players to price wars and the transition to the era of electric vehicles, Hyundai believes this is a moment of opportunity to define the future direction of the Hyundai brand. “We never look at short-term growth; we are driven by a long-term vision founded on quality, innovation, and sustainability. We are committed to delivering vehicles that meet all consumer needs, including electric vehicles (EVs), hybrid vehicles, and high-quality internal combustion engine vehicles, while enhancing safety technology in all models under global standards, to elevate Hyundai's role from a car manufacturer to a leader in smart, safe, and sustainable mobility solutions for Thai people.”

Wanlop Chaloemwongsawet, Managing Director of Hyundai Mobility (Thailand) Co., Ltd., stated that this year, Hyundai's booth adopts the concept "Hyundai: Sense of Seoul," highlighting future innovations that converge with Korean lifestyle. It features the first-ever display of The Santa Fe XRT Concept in Thailand, reflecting a robust and rugged design, truly ready for adventurers. This is coupled with the launch of the new Staria Essence sub-model, exclusively for corporate clients who seek value while maintaining Hyundai's quality and comfort. This year, we also partnered with Sulwhasoo to elevate the booth experience with a touch of Korean culture harmoniously integrated with our vehicles. All of this reflects Hyundai's commitment to developing mobility solutions that increasingly meet the diverse lifestyles of Thai people.

Inside the event, Hyundai showcased its full lineup of vehicles grandly, presenting a diverse range of automobiles covering electric vehicles (EVs), hybrid vehicles (Hybrid), and internal combustion engine (ICE) vehicles, ready to meet every driving lifestyle of the new generation. This reflects Hyundai's commitment to developing “Vehicles for Every Journey.”

Starting with the global lineup from the Ioniq family, reflecting the advanced EV technology on the E-GMP (Electric Global Modular Platform), offering confident driving performance combined with superior energy efficiency. It features the Ioniq 5, an iconic electric SUV and global award winner; the Ioniq 5 N Line, a sporty trim for added excitement; the Ioniq 6, a futuristic premium electric sedan outstanding in both luxury and superior aerodynamics; and the Ioniq 5 N, a high-performance vehicle in the N family that truly translates the spirit of motorsport into the EV world.

Hyundai also strengthens its lineup with innovative hybrid vehicles, featuring SUV Hybrids equipped with the advanced Parallel Hybrid System, striking an unparalleled balance between performance and fuel efficiency. Particularly, The All-New Santa Fe Hybrid, a new-generation 3-row, 6-seater premium SUV, stands out with its modern, robust Boxy design, combined with a high-performance hybrid powertrain delivering a total of 232 horsepower and fuel economy of up to 19.6 km/liter, reflecting Hyundai's concept of powerful yet sustainable mobility. Meanwhile, the Hyundai Palisade Diesel SUV, the brand's 7-seater flagship, embodies luxury, strength, and superior safety, integrated with modern comfort in every dimension, truly meeting the needs of those seeking a premium vehicle for all journeys.

Furthermore, Hyundai presents a lineup of popular family and multi-purpose vehicles that cater to all lifestyles, whether in the city or outside, including the Staria Euro 5, a premium 11-seater MPV imported entirely from Korea, equipped with a clean Euro 5 standard diesel engine, maximum torque of 431 Newton-meters, supporting environmentally friendly B20 diesel fuel. It achieves an average fuel consumption of only 8.2 liters/100 km, or approximately 12 km/liter. It also comes with a large 75-liter fuel tank, providing a driving range of over 900 km per full tank, along with advanced safety technology like Hyundai SmartSense, packed with over 12 advanced safety and driving assistance functions that make driving enjoyable, easy, and safer. Combined with interior comfort, such as electric doors on both sides and an electric tailgate, it perfectly serves both families and businesses. Also featured are the Hyundai Creta Alpha, a mid-size SUV with agile performance and a sporty design reflecting confidence, and the Stargazer X7, a 7-seater multi-purpose vehicle known for its value, comprehensive functions, and design that meets all the needs of modern families.

Key Highlight “The Santa Fe XRT Concept”

For the first time in Thailand, the concept of The Santa Fe XRT Concept prototype is praised for meeting the diverse needs of outdoor enthusiasts and igniting the spirit of adventure. It is designed to be rugged, capable of confidently and easily tackling challenging terrains, and focuses on utility with elements such as large off-road wheels and tires, a robust roof rack, and increased external storage space, reflecting the versatile spirit of an SUV. It combines world-renowned performance with a design that enhances the driver's prominence, under the concept “Open for more Inspiration,” a new interpretation of the spirit of freedom, inspiring new-generation drivers who desire a strong design and technology for every journey.

Inside the booth, Hyundai also conveys the charm and essence of Korea through an exclusive experience under the concept “Hyundai: Sense of Seoul,” with the Hyundai x Sulwhasoo activity, co-creating a unique fragrance that reflects the Korean spirit blending design, art, and technology. This is complemented by special workshops from Sulwhasoo, offering visitors the chance to create their own “scent of inspiration.” The booth is also designed to convey the atmosphere of Seoul through every sense, with an added thrill from the Hyundai x Asphalt Legends Unite zone, allowing visitors to experience the powerful performance of the Ioniq 5 N through an exciting racing game, perfectly completing a thrilling new-era motorsport experience.

Unveiling the year's final deals! With the special campaign “Hyundai Deal Seoul Good” 

Offers that customers can choose according to their needs, plus an additional special discount of 20,000 Baht*, and a special Sulwhasoo facial skincare set for those who book participating Hyundai car models at the event between November 28 - December 10, 2025, and receive their car by December 31, 2025.

Hyundai Staria introduces the Staria Essence sub-model exclusively for corporate clients, starting at 1,499,000 Baht. Offers for other models include special interest rates starting at 0% for up to 48 months of installments, or a maximum cash discount of 400,000 Baht for the Staria Premium model.

Hyundai Stargazer X7 gets a special starting price of 799,000 Baht, or choose 0% interest for 60 months, or choose installments starting at just 5,024 Baht.

Hyundai Palisade Diesel choose a maximum cash discount of 300,000 Baht, or choose 0% interest for 48 months.

Hyundai Santa Fe Hybrid gets a special starting price of 1,599,000 Baht, or choose a special interest rate starting at 0.99% for up to 48 months.

Hyundai Creta Alpha gets a special starting price of 779,000 Baht, or choose 0% interest for up to 72 months, or choose installments starting at just 8,731 Baht.

Ioniq 5 special starting price of 1,239,000 Baht, or choose 0% interest for up to 84 months, or choose low installments starting at just 15,170 Baht.

Ioniq 6 special starting price of 1,729,000 Baht, or choose 0% interest for up to 48 months, or choose low installments starting at just 19,062 Baht.

The “42nd Motor Expo 2025” event, held from November 28 - December 10, 2025, at Challenger Building, IMPACT Muang Thong Thani, offers a true experience of future travel reflecting Hyundai's identity. Hyundai uses this “Motor Expo” stage to announce its brand vision of becoming a leader in mobility innovation that connects technology with culture and inspiration from Korea, to elevate the experience of Thai consumers in every dimension, under Hyundai's promise of “Progress for Humanity.”

*Note: Conditions are as specified by the company.