GWM (Thailand) elevates itself to be an automotive brand with products covering all energy types to meet the needs of users worldwide, under the concept of “All Scenarios with All Powertrains to truly serve All Users”. It is set to mark a new milestone for luxury vehicles in Thailand with the launch of “GWM Wey (Great Wall Motor Wey)”, a high-end new energy vehicle brand that integrates intelligent technology with design and a superior driving experience, offering new choices for users seeking luxury, high-end comfort, performance, and safety for all driving conditions, as well as daily access to advanced technology.

GWM Wey is a luxury new energy vehicle brand from GWM, named after the surname of its founder, Jack Wey, making Wey the first luxury Chinese automotive brand and the first to use its founder's name as the brand name. It reflects Jack Wey's “honor, responsibility, and confidence” in the quality and innovation of Chinese automobiles. GWM Wey adheres to the mission “Making Luxury Accessible”. GWM spent a full 4 years meticulously building this brand, aiming for the mid-to-high-end premium car market, and making a significant effort to “challenge the monopoly of foreign brands in the luxury SUV market.” Chairman Jack Wey stated, “This is a brand I bet my own surname on,” and ”I will protect the honor of the brand as I protect the honor of my family.”
GWM Wey G9: The first step of luxury automotive into the Thai market
The launch of the GWM Wey G9 marks a significant milestone for the GWM Wey brand in Thailand, and it is the first MPV model that fully embodies the spirit of intelligent luxury automotive, encompassing advanced safety, ultimate intelligent technology, and sincerity in every step from design to service. It delivers performance, technology, comfort, and safety integrated at an unparalleled level to support the diverse roles of users at every moment of life, whether for business trips, daily family use, or personal time requiring a space for relaxation. Therefore, the GWM Wey G9 is more than just an MPV; it is a luxurious, comfortable travel experience with performance and safety that truly meets all aspects of life.
The GWM Wey G9 is powered by Hi4 Technology, which perfectly combines the power of the engine and electric motors to deliver stable, safe, smooth, and seamless driving in all road conditions. It allows continuous travel for both business and family leisure, eliminating concerns about stopping to charge along the way. GWM's Hi4 technology received the national “Grand Prize of the Science and Technology (S&T)” from the China Society of Automotive Engineers (China SEA), marking the first time in over 30 years that a hybrid powertrain innovation has received this highest award. This reinforces GWM's global standards in innovation, performance, and safety of its intelligent 4-wheel drive system. The luxurious interior is further enhanced with user-centric details, such as Zero Gravity seats that naturally support the body for ultimate comfort, the intelligent Coffee OS 3.3 operating system that smartly connects all in-car functions, and much more. All these features ensure that every moment of the journey is filled with relaxation, comfort, and refined, accessible luxury.
Get ready to meet the GWM Wey G9 for the first time in Thailand
GWM (Thailand) is ready to create a new phenomenon in the new energy luxury vehicle market, preparing to officially launch the GWM Wey brand in Thailand and unveil the GWM Wey G9 for the first time at the Motor Expo 2025 on November 28, 2025. This will be the moment when Thai customers can experience a new energy luxury vehicle that perfectly integrates intelligent technology, luxury, and a superior driving experience. This marks another significant step that reinforces GWM's vision to continuously and stably elevate the standards of new energy vehicles in Thailand to the next level.