Motor Expo 2026

The August car market saw total sales of 47,622 units, an increase of 5.4% compared to the same period last year. Passenger cars had sales of 18,168 units, down 0.7%, while commercial vehicles had sales of 29,454 units, up 12.3%. 1-ton pickup trucks had total sales of 14,599 units, down 2.5%. Toyota (Toyota) still holds the number one sales position with a market share of 37.3% for the first 8 months.

Suphakon Rattanawaraha, Executive Vice President of Toyota Motor Thailand Co., Ltd., revealed that the August 2068 car market had sales of 47,622 units, an increase of 5.4% compared to the same period last year. The passenger car market group saw sales of 18,168 units, down 0.7% from the previous year. The commercial vehicle market improved with sales of 29,454 units, up 12.3%. And the 1-ton pickup truck market had sales of 14,599 units, down 2.5%. HEV vehicles had sales of 11,230 units, up 26% from last year, and accumulated sales for the first 8 months reached 89,598 units, accounting for 50.6% of the total xEV market.

Toyota Still Holds the Championship

As for Toyota, it continues to hold the number one position in the car market with accumulated sales for the first 8 months reaching 149,328 units, representing a market share of 37.3%, led by Yaris Ativ (Yaris Ativ) with 35,017 units and Hilux Revo (Hilux Revo) with 25,182 units. New products introduced have also received excellent customer response, with the New Yaris Ativ HEV, the latest hybrid model, accumulating over 3,700 bookings since its launch in late August until September 24. Meanwhile, for the new versatile BEV electric vehicle, the New bZ4X (bZ4X), which opened for online reservations, 1,890 interested individuals registered (data as of September 26, 2068).

The car market in September is expected to remain stable, as consumers await clarity on the new government's economic policies, which may lead to a slowdown in purchases. Concurrently, fluctuating oil prices and high loan rejection rates from financial institutions continue to impact spending confidence.

August 2068 Car Sales Volume

1. Total Car Market Sales Volume 47,622 units, up 5.4%         

Rank 1 Toyota 17,279 units, down 3.2%, market share 36.3%

Rank 2 Isuzu 5,581 units, down 9.2%, market share 11.7%

Rank 3 Honda 5,557 units, up 11%, market share 11.7%

2. Passenger Car Market Sales Volume 18,168 units, down 0.7%     

Rank 1 Toyota 5,892 units, up 6.1%, market share 32.4%

Rank 2 Honda 3,056 units, down 7.5%, market share 16.8%

Rank 3 BYD 1,379 units, down 36.5%, market share 7.6%

3. Commercial Vehicle Market Sales Volume 29,454 units, up 12.3%   

Rank 1 Toyota 11,387 units, down 7.3%, market share 38.7%

Rank 2 Isuzu 5,485 units, down 9.2%, market share 18.9%

Rank 3 Honda 2,501 units, up 46.9%, market share 8.5%

4. 1-Ton Pickup Truck Market (Pure Pickup and PPV Modified Pickup*)

Sales Volume 14,599 units, down 2.5%  

Rank 1 Toyota 6,619 units, down 6.6%, market share 45.3%

Rank 2 Isuzu 4,736 units, down 10.2%, market share 32.4%

Rank 3 Ford 1,500 units, down 0.1%, market share 10.3%

*Sales volume of modified pickup trucks (in the 1-ton pickup truck market) 3,576 units

Toyota 1,162 units - GWM 973 units - Isuzu 796 units - Ford  540 units - Mitsubishi 101 units - Nissan 4 units

5. Pure Pickup Truck Market Sales Volume 11,023 units, down 10.4%        

Rank 1 Toyota 5,457 units, down 12.9%, market share 49.5%

Rank 2 Isuzu 3,940 units, down 4.3%, market share 35.7%

Rank 3 Ford 960 units, up 0.1%, market share 8.7%   

Car Sales Statistics January-August 2068

1. Total Car Market Sales Volume 399,945 units, up 0.1%   

Rank 1 Toyota 149,328 units, down 1.7%, market share 37.3%

Rank 2 Isuzu 48,572 units, down 17.9%, market share 12.1%

Rank 3 Honda 45,917 units, down 14.9%, market share 11.5%

2. Passenger Car Market Sales Volume 154,766 units, up 0.4%             

Rank 1 Toyota 51,931 units, up 17.7%, market share 33.6%

Rank 2 Honda 25,622 units, down 16.1%, market share 16.6%

Rank 3 BYD 13,837 units, down 7.3%, market share 8.9%

3. Commercial Vehicle Market Sales Volume 245,179 units, up 0.2%                

Rank 1 Toyota 97,397 units, down 9.6%, market share 39.7%

Rank 2 Isuzu 48,572 units, down 17.9%, market share 19.8%

Rank 3 Honda 20,295 units, down 13.2%, market share 8.3%

4. 1-Ton Pickup Truck Market (Pure Pickup and PPV Modified Pickup*)

Sales Volume 124,156 units, down 11%

Rank 1 Toyota 55,822 units, down 13%, market share 45%

Rank 2 Isuzu 42,055 units, down 18.7%, market share 33.9%

Rank 3 Ford 12,431 units, down 15.6%, market share 10%

*Sales volume of modified pickup trucks (in the 1-ton pickup truck market) 28,110 units

Toyota 9,562 units - Isuzu 7,883 units - Ford 4,812 units - GWM 4,446 units - Mitsubishi 1,113 units - Nissan 294 units

5. Pure Pickup Truck Market Sales Volume 96,046 units, down 16.5%

Rank 1 Toyota 46,260 units, down 16.5%, market share 48.2%

Rank 2 Isuzu 34,172 units, down 21.4%, market share 35.6%

Rank 3 Ford 7,619 units, down 16.9%, market share 7.9%