Motor Expo 2026

Concluding the year-end final quarter automotive market of the recent MOTOR EXPO 2016, total car bookings were at 32,422 units, down 17.1% from the previous year because the country was still in a mournful atmosphere, and several new car models that the public was interested in had their launches postponed. However, the luxury car market, which had new models introduced, saw increased bookings from the previous year as well.  

Honda Debuts City Minorchange

Kicking off the new year 2017, car brands are heating up again due to the aforementioned factors. Starting with Honda, they debuted the updated Honda City Minorchange with a new look. And even though many new options were added, they still confirm sales at the original price for all  6 models as follows: SV+CVT model priced at 751,000 Baht, SV CVT model priced at 736,000 Baht, V+CVT model priced at 689,000 Baht, V CVT model priced at 649,000 Baht, S CVT model priced at 589,000 Baht, S MT model priced at 550,000 Baht, with a sales target of 36,000 units within one year.

Pitak Phruettisarikorn , Chief Operating Officer, Honda Automobile (Thailand) Co., Ltd., stated, “In 2017, Honda will continue to introduce several more vehicle models, starting with the facelift of the Honda City, which is a popular subcompact vehicle with the highest sales in its segment. This new Honda City has enhanced luxury and sportiness in both its exterior and interior design, including modern convenience features and comprehensive safety standards, to further complement a complete lifestyle.” More details at >

Mazda Prepares to Launch 6 New Models 

On Mazda's part, they revealed their success in 2016, with sales growth as the number 1 Japanese car brand, by 8%, contrary to the overall car sales which decreased by 4%. They also announced that in 2017, they will launch 6 new models, setting a sales target of 50,000 units, or an increase of more than 18%.

Chanchai Trakanudomsuk , Executive Chairman, Mazda Sales (Thailand) Co., Ltd., revealed that in the past year 2016, the company's Mazda car sales grew by as much as 8%, contrary to the overall car market which decreased by 4%, with sales of almost 42,537 units from total car market sales of 767,000 units, having a market share of 5.5%, up from 4.9% last year. What made Mazda successful stems from customer confidence in the brand, which has been built with determination and strength, becoming a brand that customers choose by considering the brand and deciding to choose a car from the brand first, followed by selecting a model suitable for their needs. This is because customers are confident in the superior quality of Mazda cars, whether it's the performance and fuel efficiency of Skyactiv technology, which is genuinely proven, or the distinctive Kodo design that attracts customers. Regarding the business development plan for 2017, the total market sales are expected to increase by approximately 5-8% or more than 800,000 units. Mazda plans to launch as many as 6 new models for greater variety and to meet all needs even more, setting a sales target increase of more than 18% or more than 50,000 units.”... And on January 24, the new Mazda 3 is scheduled to be launched > More details here <

Nissan Launches All-New NOTE 

Nissan can't stay still either, preparing to reinforce with the official and simultaneous launch of The All-New Nissan NOTE on January 17th. What will be the outcome? While waiting > Follow more details here >

Click to read details > Nissan Note, an eco-car with outstanding safety features! 

Toyota Accelerates VIOS Minorchange Launch

Toyota can't delay either; it's time to launch the new VIOS Minorchange on January 23, 2017 as well. Follow the developments at www.autoinfo.co.th