Motor Expo 2026

In fact, that day was when Henry Royce was born in England. Royce was a talented engineer who tried to build his own car. It was the year 1903 when he finished building it and took it to a car dealer named Charles Rolls. Rolls was very impressed after seeing it and told Royce, “Build as many as you like, I will sell them all.” That is the origin of the world's luxurious exemplar car, under the name ROLLS-ROYCE. Even though its creators are no longer alive on this earth, the car they both collaborated to create still exists today. Henry Royce became a Sir for creating this legendary car of the world.

You might remember the film THE YELLOW ROLLS-ROYCE, starring Rex Harrison as the Lord, who sat in the back seat and tried to find faults within the car. As for John Lennon, one of the members of The Beatles, who unwittingly became a billionaire, also wanted to own a Rolls-Royce. But wanting to express his individuality, he had it painted in the psychedelic style popular at the time. He also said, “I want to be a crazy billionaire,” and he got his wish when he owned this car. Customizing or designing a Rolls-Royce according to the owner's taste has become a tradition of Rolls-Royce ownership. Whether it's the type of seats or the dashboard, the factory will make it, because Rolls-Royce is craftsmanship, not mass-produced. You might ask what you gain from driving such an expensive, one-of-a-kind car in the world. Well, if you're not one of the “successful ones,” you'll never know that

owning a Rolls-Royce is a symbol that declares to the world that you are successful, not just at an ordinary level, but at an extraordinary one. And you wouldn't know what the super-rich desire: a castle in France, a yacht, a jet plane, diamonds, or paintings by world-class artists – it's that kind of feeling. And for Rolls-Royce, no matter how special your needs are, even if you want it stranger than John Lennon's psychedelic car, they can create it for you.

Now, the world's billionaires have shifted to Asia, led by China, Indonesia, and Malaysia, who are also formidable. These are the new generation of Rolls-Royce customers, and they have diverse tastes. Some are superstitious. For example, a Chinese customer requested a green car, believing that green brings friends and wealth. He then paid almost 60 million baht to get his desired green car. Meanwhile, new billionaires in these countries pay only 8-9 million baht to drive their desired Rolls-Royce Ghost model. News from Malaysia reports that young, new-money billionaires in Malaysia are also striving to own Rolls-Royces. Even though the economy isn't doing so well, this group remains unaffected. It is said that Malaysia has a large population of affluent individuals. The Rolls-Royce executive responsible for the Asia Pacific region, including Thailand, stated that the Malaysian market is doing very well, and what's interesting is that the used Rolls-Royce market is also surprisingly good. Rolls-Royce has only two showrooms in Thailand: one for new cars and another for used cars. Rolls-Royce's marketing department is diligently seeking new customers, identifying where the wealthy are and going there, such as Malacca, Penang, etc. Asia is becoming a lucrative market for Rolls-Royce vehicles. Last year, sales in Asia grew by 13%. For cars priced at tens of millions of baht each, this is quite extraordinary.

Story by: Pensri Phaoluangthong Magazine Formula June 2016 edition

Read more at: https://www.autoinfo.co.th/article/123234/

© AutoInfo.co.th 

Image source Rolls-Royce