Motor Expo 2026

Toyota reports the automotive market for September 2026, with domestic car sales totaling 55,255 units, an increase of 14.28 % compared to the same period last year. The Passenger Car and SUV market had sales volume of 39,907 units, an increase of 25.80 % from September last year, while the Pickup (*Pickup 1 Ton) market had sales volume of 5,003 units, a decrease of 11.50 % from September last year, and Double Cab pickup trucks had sales volume of 5,106 units, a decrease of 4.95 % from September last year.

 

 

Suphakon Rattanawaraha, Executive Vice President of Toyota Motor Thailand Co., Ltd., stated that the automotive market in September 2026 saw total sales of 55,255 units, an increase of 14.28 % compared to the same period last year, with sales by category as follows:

 

• Passenger Car and SUV sales were 39,907 units, an increase of 25.80 % from last year.

 

• Pickup (*Pickup 1 Ton) sales were 5,003 units, a decrease of 11.50 % from last year.

 

• Double Cab pickup truck sales were 5,106 units, a decrease of 4.95 % from last year.

 

*Note: Pickup 1 Ton is the combined total of single-cab (B-Cab) and extended-cab (C-Cab) pickup trucks.

 

 

Cumulative automotive market sales for the first 9 months reached 521,226 units, an increase of 16.35 % compared to the same period last year, divided by category:

 

• Passenger Car and SUV sales were 366,910 units, an increase of 27.23 % from last year.

 

• Pickup (*Pickup 1 Ton) sales were 47,552 units, a decrease of 16.11 % from last year.

 

• Double Cab pickup truck sales were 53,681 units, an increase of 7.60 % from last year.

 

*Note: Pickup 1 Ton is the combined total of single-cab (B-Cab) and extended-cab (C-Cab) pickup trucks.

 

For Toyota, September sales reached 18,706 units, an increase of 1.27 % from last year, led by the Eco Segment (Yaris and Yaris Ativ) with 5,927 units sold, an increase of 6.22 % from last year, and Pure Pickup with 5,518 units sold, a decrease of 2.99 % from last year.

 

 

Cumulative sales for the first 9 months of this year reached 172,913 units, with a market share of 33.17 %, growing 3.05 % compared to the same period last year, led by Pure Pickup (Hilux Travo, Revo, and Champ) with 54,259 units sold, growing 4.45 % from last year, and the Eco Segment (Yaris and Yaris Ativ) with 52,804 units sold, growing 19.26 % from last year.

 

The automotive market trend for October is expected to decline according to the Seasonal Index, coupled with the flood situation in many areas, which may cause consumers to delay their purchasing decisions.

 

For Toyota, the recent flood situation affected operations and parts delivery, causing the factory to suspend production starting October 5, 2026, resulting in the inability to deliver vehicles as originally scheduled. Currently, the factory has resumed production since October 19, 2026.

 

 

However, vehicle delivery to customers may experience short-term delays. The company is accelerating coordination with all relevant parties to return production and vehicle delivery to normal as quickly as possible and to minimize the impact on customers.

 

In addition, we have launched comprehensive assistance measures to take care of affected customers under the "Toyota Trusted Journey" initiative to ensure customers receive care and peace of mind in every situation (for more details on Toyota Trusted Journey, please visit https://www.toyota.co.th/news/Toyota-Trusted-Journey-Flood-Support-Promotion). At the same time, Toyota continues to prioritize and maintain confidence in the potential of the Thai automotive industry, moving forward with the project to produce hydrogen-powered electric pickup trucks (FCEV) for the first time in Thailand, in preparation for export to international markets in 2027.

 

Note: The information appearing in this report is based on sales data specified on the website https://fti.or.th/news/1717

 

of the Federation of Thai Industries (FTI), announced on October 27, 2026.