มหกรรมยานยนต์ ครั้งที่ 24

Concept of MOTOR EXPO 2007
Future Vehicles Stun the World


         • On this fast revolving planet many phenomena happen, but only some can so “stun” the world as to almost stop it.
         Futuristic technologies that car makers apply to vehicles today and plan to incorporate in future models are undeniably some of the world-stunning phenomena, because they are filled with miracles created by the brains of automotive engineers.
         To answer what are the excellences in future vehicles that we can soon lay a hand on, we can define the attributes simply as convenience, safety and economy—which may not be exactly rousing but surprisingly embrace the miracles of technology.
          Convenience is the first quality that car users seek, and the future vehicle will respond with drive-by-wire system that controls driving with electronics, eliminating the need to press the accelerator, push the brake pedal or change gear anymore. Other convenient features for the driver and passengers will also abound such as key card to open the door and start the engine without using key, head-up display of instrument readings and data by projecting the information in 4 colours onto the windscreen to enable clear and quick reading in only half the time, temperature controlled seat cushions that keep the bodies at “comfortable” level all the time, and self-adjusting headlight system that automatically adjusts direction and beam elevation for clearer view in all road environments especially on winding roads.
         Safety is of course an attribute that draws special attention from automotive engineers. We thus see auto-drive lanes where vehicle movements, i.e. steering, speed and hence maintenance of appropriate distance from the front running vehicle, can be automatically controlled by lane recognition system and onboard speed and direction management system employing radar and sensors.
          Plus the impact speed reduction system which emits 100-meter forward guiding high frequency that warns of objects in the travel lane and activates additional braking force and tightening of safety belt when necessary.
         Likewise for the braking system that has been so constantly developed that it can now apply the brake in anticipation of the driver’s wish to reduce speed or make an emergency stop, as indicated by swiftly taking his foot off the gas pedal.
         Apart from consideration of passenger safety, automotive engineers also care for the environment and try to invent engines that suit the various “clean” energies from natural gas to electricity, with the ultimate goal being fuel cells with hydrogen as the fuel.
         The last quality that is no less important than cleanliness is economy, which is attained not only by modern engines, but also from aerodynamically shaped bodies, the best of which now has a coefficient of drag as low as 0.19.
         So in order to make “THE 24th THAILAND INTERNATIONAL MOTOR EXPO 2007” virtually a stage for competing automotive technologies that will startle the world, we have set the theme for the event this year under the concept “Future Vehicles Stun the World”.
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