Motor Expo 2026

The car market in March improved, with domestic car sales in March 2569 totaling 59,865 units, an increase of 7.29 % compared to the same period last year. The passenger car and SUV market (Passenger Car+SUV) had sales of 38,810 units, an increase of 12.03 % from March last year. While pickup trucks had sales of 13,991 units, a decrease of 6.36 % from March last year. Electric pickup trucks (BEV) had sales of 141 units, an increase of 161.11 % from March last year. And PPVs had sales of 3,718 units, an increase of 9.26 % from the same month last year.

*The data appearing in this report refers to the sales data specified on the website https://fti.or.th/News/details?id=1283

of the Federation of Thai Industries (The Federation of Thai Industries-FTI) announced on April 27, 2569.

• March 2569 car market sales were 59,865 units, an increase of 7.29 % compared to the same period last year.
• Passenger cars and SUVs (Passenger Car+SUV) sales were 38,810 units, an increase of 12.03 % from last year.
• Pickup truck sales were 13,991 units, a decrease of 6.36 % from last year.
• Electric pickup truck (BEV) sales were 141 units, an increase of 161.11 % from last year.
• PPV sales were 3,718 units, an increase of 9.26 % from last year.

For cumulative car sales in the first 3 months, sales totaled 182,083 units, an increase of 18.86 % compared to the same period.

• Passenger cars and SUVs (Passenger Car+SUV) sales were 123,445 units, an increase of 28.69 % from last year.
• Pickup truck sales were 38,493 units, a decrease of 4.67 % from last year.
• Electric pickup truck (BEV) sales were 314 units, an increase of 227.08 % from last year.
• PPV  sales were 12,127 units, an increase of 27.18 % from last year.

For Toyota, cumulative sales in the first three months were 62,196 units, accounting for a market share of 34.16 %, a growth of 7.82 % compared to the same period last year, led by Pure Pick Up (Hilux Travo, Revo, and Champ) with 19,630 units, and the Eco Segment (Yaris and Yaris Ativ) with 19,174 units.

Supakon Rattanawaraha, Executive Vice President of Toyota Motor Thailand Co., Ltd., spoke about the trend of the car market in April, stating that the car market in April decreased compared to the previous month, which is in line with the seasonal index, where it normally slows down during this period. However, for Toyota, we continue to receive trust from customers, resulting in a total of 28,580 nationwide bookings during the 47th Bangkok International Motor Show. All Toyota models are ready for immediate gradual delivery to customers, except for the Land Cruiser FJ, which will begin deliveries from May onwards. This leads to the forecast that Toyota's sales in April will remain on target.

Note: The data appearing in this report refers to the sales data specified on the website https://fti.or.th/News/details?id=1283

of the Federation of Thai Industries (The Federation of Thai Industries-FTI) announced on April 27, 2569.